Section 1
Data We Collect
When you register for an account, make a deposit, place a bet, or otherwise interact with the 7777bb platform, we collect certain categories of personal data. The specific data collected depends on the nature of your interaction with the platform and the verification requirements applicable to your account at any given time.
| Data Category |
Specific Data Points |
When Collected |
| Identity Data |
Full legal name, date of birth, nationality, National Identity Card (NID) number, passport number |
Registration and KYC verification |
| Contact Data |
Mobile phone number, email address, residential address (district, city — e.g., Dhaka, Chittagong, Sylhet) |
Registration and account updates |
| Financial Data |
bKash / Nagad / Rocket / Upay account number, bank account name, transaction IDs, deposit and withdrawal history |
Payment processing |
| Gaming Activity Data |
Game history, bet amounts, win/loss records, session durations, bonus usage, wagering progress |
Continuous platform use |
| Technical Data |
IP address, browser type and version, device type, operating system, screen resolution, referring URL |
Automatic — on site visit |
| Communication Data |
Live chat transcripts, support ticket content, email correspondence with 7777bb |
When you contact support |
| Verification Documents |
Scanned copies of NID, passport, proof of address (utility bill, bank statement), payment method confirmation |
KYC / identity verification |
Sensitive Data: 7777bb does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health data, unless it is specifically relevant to a responsible gaming assessment voluntarily initiated by the player (for example, a self-exclusion request citing a gambling disorder). Such data, where provided, is handled with heightened confidentiality.
Where you choose not to provide data that is marked as mandatory during registration or verification, 7777bb may be unable to open or maintain your account, process financial transactions, or provide certain platform features. We will inform you of the consequence of withholding mandatory data at the relevant point of collection.
Section 2
How We Use Your Data
7777bb uses the personal data we collect for clearly defined purposes. We do not use your data for any purpose that is incompatible with the reason it was originally collected without first obtaining your explicit consent. The primary purposes for which we process player data are as follows:
- Account management: Creating, maintaining, and administering your 7777bb player account, including authentication, password resets, and security alerts.
- Payment processing: Verifying, executing, and reconciling deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, and bank transfer channels. Matching payment account names to registered player names as required by our payment verification policy.
- Identity verification and KYC: Verifying your age (18+) and identity in compliance with anti-money laundering (AML) obligations. Screening your details against relevant watchlists and databases as required by our compliance framework.
- Platform operation and game integrity: Ensuring fair play across all casino games and sports betting markets, detecting and investigating suspected fraud, collusion, bot use, or bonus abuse, and maintaining the integrity of the 7777bb platform.
- Customer support: Responding to your enquiries, resolving disputes, managing complaints, and maintaining a record of support interactions for quality assurance purposes.
- Marketing and promotions: Sending you promotional communications about 7777bb bonuses, seasonal offers (Eid, Pohela Boishakh, BPL season), and new game releases — but only if you have opted in to receive such communications. You may opt out at any time.
- Responsible gaming: Monitoring gaming patterns for indicators of problem gambling, applying deposit limits or cool-off periods at your request, and fulfilling self-exclusion requests. This is a core use of your data for which no opt-out is available — it is necessary to protect your welfare.
- Legal and regulatory compliance: Maintaining records as required by applicable law, responding to lawful requests from competent authorities, and defending or pursuing legal claims where necessary.
- Platform improvement: Analysing aggregated, anonymised usage data to improve site performance, user experience, game selection, and promotional relevance. Aggregated analytics do not identify individual players.
Marketing Opt-Out: If you no longer wish to receive promotional emails or SMS messages from 7777bb, you can withdraw your marketing consent at any time by updating your communication preferences in the account dashboard or by contacting support via live chat. Opting out of marketing does not affect your ability to use the platform or claim non-marketing-triggered bonuses.
Section 3
Legal Basis for Processing
7777bb processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:
- Contractual necessity: Processing your identity data, contact data, and financial data is necessary to perform the contract between you and 7777bb — that is, to operate your account, process your deposits and withdrawals, and provide access to games and betting markets. Without this processing, we cannot deliver the service you have signed up for.
- Legal obligation: Processing your identity documents and transaction records is required by applicable anti-money laundering regulations and age verification obligations. This processing is non-optional and cannot be opted out of.
- Legitimate interests: Processing your technical data, gaming activity data, and communication data for fraud prevention, platform security, responsible gaming monitoring, and service improvement is carried out on the basis of 7777bb's legitimate interests, provided those interests are not overridden by your own rights and interests.
- Consent: Processing your data for marketing communications is carried out on the basis of your freely given, specific, and informed consent at registration. You may withdraw consent at any time without detriment to your account.
- Vital interests: In exceptional circumstances — such as a player in acute gambling-related distress — we may process data to the extent necessary to protect that player's vital interests or those of another person.
Data Minimisation: In all cases, 7777bb processes only the minimum amount of personal data required for the stated purpose. When a purpose can be achieved with anonymised or aggregated data, we use that approach in preference to processing identifiable personal data.
Section 4
Data Sharing & Third Parties
7777bb does not sell, rent, lease, or trade your personal data to any third party for their own commercial purposes. We share your data with third parties only where it is strictly necessary to operate the platform, comply with legal obligations, or protect the security of the service. The categories of third parties with whom we share data are set out below.
- Payment processors: Your financial data is shared with certified payment gateway providers that process bKash, Nagad, Rocket, Upay, Visa, and Mastercard transactions on behalf of 7777bb. These processors are bound by strict data protection and financial security standards.
- Identity verification providers: KYC and AML compliance may involve sharing your identity documents and personal details with certified identity verification service providers who verify the authenticity of NID documents, passports, and proof-of-address submissions.
- Game content providers: Third-party game studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive a session token and limited technical data (IP address, device type) necessary to load and operate their game content within the 7777bb platform. These providers are contractually prohibited from using such data for their own purposes beyond service delivery.
- Fraud prevention and security services: Technical data and transaction records may be shared with fraud detection platforms to identify suspicious activity, unusual betting patterns, or account compromise attempts.
- Legal authorities: Where 7777bb receives a valid, lawful request from a competent authority — including law enforcement or a court order — we may be legally required to disclose specified player data. We will inform you of any such disclosure where we are legally permitted to do so.
- Professional advisors: Our legal counsel, auditors, and compliance consultants may access player data on a strictly need-to-know basis and are bound by professional confidentiality obligations.
Data Processing Agreements: All third parties that process personal data on 7777bb's behalf are required to sign a Data Processing Agreement (DPA) that obligates them to process such data only on our documented instructions, to maintain adequate security measures, and to assist 7777bb in responding to data subject rights requests within the required timeframe.
7777bb does not transfer your personal data to jurisdictions outside of the region in which your account is registered without implementing appropriate safeguards to ensure that your data is afforded an equivalent level of protection. Where international data transfers are necessary — for example, to a game provider's infrastructure hosted abroad — we ensure contractual data protection clauses are in place.
Section 5
Cookies & Tracking
7777bb uses cookies and similar tracking technologies on the 7777bb.net website. Cookies are small text files placed on your device by your browser when you visit our site. They serve several purposes — from keeping you logged in to understanding how players navigate the platform so we can improve it.
| Cookie Type |
Purpose |
Duration |
Can Be Disabled? |
| Strictly Necessary |
Maintain your login session, remember your account preferences, enable core platform functionality |
Session / up to 30 days |
No — required for the platform to function |
| Performance / Analytics |
Collect anonymised data on page visits, load times, error rates, and navigation paths to improve site performance |
Up to 13 months |
Yes — via cookie settings |
| Functional |
Remember your language preference, notification settings, and last-visited game category |
Up to 12 months |
Yes — may affect user experience |
| Marketing / Targeting |
Track which promotional banners you have seen and clicked, measure campaign effectiveness — only if you have opted in to marketing communications |
Up to 90 days |
Yes — opt out via account preferences |
You can manage cookie preferences through your browser settings at any time. Disabling strictly necessary cookies will prevent the platform from functioning correctly and you will not be able to log in or access games. Disabling performance or marketing cookies will not affect your ability to use the core platform features.
Local Storage: In addition to cookies, 7777bb may use browser local storage to cache non-sensitive preference data (such as your chosen display settings). Local storage data is stored entirely on your device and is not transmitted to 7777bb's servers automatically. You can clear local storage through your browser's developer tools or settings menu.
Section 6
Data Retention & Security
7777bb retains your personal data only for as long as it is necessary for the purposes for which it was collected, or as required by applicable law. The specific retention periods applicable to each category of data are summarised below.
- Account and identity data: Retained for the duration of your active account plus a minimum of 5 years after account closure. This retention period satisfies anti-money laundering record-keeping requirements.
- Transaction and financial data: Retained for a minimum of 5 years from the date of each transaction in accordance with financial record-keeping obligations.
- Gaming activity data: Retained for up to 3 years from the date of each session or game round for dispute resolution, responsible gaming monitoring, and audit purposes.
- Communication and support data: Live chat transcripts and support ticket records are retained for up to 2 years from the date of the interaction.
- Marketing consent records: Records of your consent (or withdrawal of consent) to marketing communications are retained for the duration of your account and for 3 years following account closure.
- Self-exclusion records: Where you have requested self-exclusion, your exclusion record is retained indefinitely to prevent re-registration during the exclusion period and to maintain a safeguarding audit trail.
At the end of the applicable retention period, your personal data is securely deleted or anonymised so that it can no longer be linked to you as an individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.
7777bb implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include SSL/TLS encryption for all data in transit, AES-256 encryption for sensitive data at rest, access controls limiting data access to authorised personnel only, regular security assessments and penetration testing of the platform infrastructure, and staff training on data protection obligations.
Data Breach Response: In the event of a personal data breach that poses a risk to the rights and freedoms of affected players, 7777bb will notify affected players without undue delay and take immediate steps to contain the breach and mitigate its impact. We maintain an incident response plan that is tested regularly to ensure a rapid and effective response.
Section 7
Your Privacy Rights
As a player on the 7777bb platform, you hold a number of rights in respect of your personal data. 7777bb is committed to honouring these rights promptly and transparently. All rights requests should be submitted via live chat in your account dashboard or by emailing our support team. We will respond within a reasonable period, and in any event within 30 calendar days of receiving a valid request.
Right of Access
Request a copy of all personal data 7777bb holds about you, along with information about how it is processed.
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold about you without undue delay.
Right to Erasure
Request deletion of your personal data where it is no longer needed for its original purpose, subject to legal retention obligations.
Right to Restrict Processing
Request that 7777bb restricts the processing of your data in certain circumstances, such as while a rectification request is being resolved.
Right to Data Portability
Request a machine-readable export of the personal data you provided to 7777bb, for transfer to another service provider.
Right to Object
Object to processing based on legitimate interests, or to processing for direct marketing purposes, at any time and without giving a reason.
Right to Withdraw Consent
Where processing is based on your consent (e.g., marketing), withdraw that consent at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint
If you believe your data has been mishandled, you have the right to raise a complaint with 7777bb's support team or a relevant supervisory authority.
Identity Verification for Rights Requests: To protect your data from unauthorised disclosure, 7777bb will verify your identity before processing any data rights request. You may be asked to confirm account details or provide a one-time verification code sent to your registered mobile number. This step is a security measure, not an obstacle.
Please note that some rights are subject to limitations. For example, the right to erasure does not apply where retention is required by law — such as anti-money laundering record-keeping obligations — or where the data is necessary for the establishment, exercise, or defence of a legal claim. In such cases, 7777bb will explain why a full erasure cannot be completed and what partial action, if any, is possible.